Email projects for a fashion retailer, an ecommerce business and an education company. Client names are not shared, and each result belongs to the project it sits with.
From specific client projects. Client names are not shared.
01Fashion retailer
A fashion retailer with a large email list
PKR 5.1M
revenue during one 30-day period
Email
Platform move
Segmentation
Campaigns
Move
Group by engagement
Raise volume
Campaigns
Revenue
What was happening
The business was moving a list of around 100,000 contacts onto a new email platform. The new sending domain had no history behind it, so sending at full volume straight away would have caused delivery problems and could have damaged the list.
What Nisbat did
Nisbat set up a warm-up schedule while sending continued. Contacts were grouped by how recently they had engaged, volume was increased on a fixed schedule, and campaigns went to the most engaged groups first while automated flows covered everyone else. Inbox placement was checked daily and the schedule was adjusted when the numbers moved.
What changed
The move finished without a delivery problem and the list kept earning during it. Revenue in that 30-day period was PKR 5.1M, and open rates stayed above 35%.
Open rates during the move
35%+
Contacts on the list
100K
02Ecommerce retailer
An ecommerce email programme built over time
$200K+
attributed email revenue over the engagement
Automated flows
Campaigns
Win-back
Cart recovery
Welcome
Browse
Cart recovery
Post-purchase
Win-back
What was happening
Most of the revenue came from first orders. Paid traffic was bringing in new buyers steadily, but there was very little in place to bring any of them back.
What Nisbat did
Nisbat built the email programme up over time: a welcome sequence, browse and cart recovery, post-purchase and replenishment emails, and win-back for people who had stopped buying. Campaigns were planned around those flows and tested as they ran.
What changed
Email became a steady part of monthly revenue. The programme recorded $200K+ in attributed email revenue across the whole engagement.
03Education company
An education company with inbox-placement problems
Inbox placement restored
promotions and spam problems resolved
Deliverability
Authentication
Domain reputation
List hygiene
Authentication
SPF · DKIM · DMARC
Domain reputation
Sending pattern
Inbox placement
Main inbox
What was happening
Course announcements and updates were arriving in the Promotions tab, and increasingly in spam. People who had signed up were not seeing emails they had asked for, and enrolment depended on those emails arriving.
What Nisbat did
Nisbat reviewed the sending setup: authentication (SPF, DKIM and DMARC), the sending domain's reputation, list hygiene, engagement signals and the way the emails themselves were built. Authentication was corrected, the list was cleaned and regrouped around real engagement, and the sending pattern was adjusted to match.
What changed
The promotions and spam problems were resolved and the emails went back to the main inbox. There is no revenue figure I can share for this one.
Each result belongs to one project. Nothing here is combined or averaged.
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Share your website and what is not working as well as it should. Saad will reply with a few initial thoughts and let you know if Nisbat can help.