Ecommerce retailer
A long-term email programme
$200K+
Attributed email revenue across a long-term ecommerce engagement
Web, email and growth systems
Make your marketing work together.
Nisbat builds and improves websites, paid ads, email and automation for established businesses. The work starts with the traffic, contacts and customers you already have.
Start with your website and the problem you want to solve.
- Paid ads
- Websites
- Automation
Results
A few results from past work
These came from specific client projects. They show the kind of work I have handled, not a promise of future results.
Fashion retailer
An email platform move
PKR 5.1M
Revenue generated during one 30-day period
- Contacts managed on the fashion retailer's email list
- 100K
- Open rates maintained on that same email list
- 35%+
Common gaps
Where revenue gets missed
A person clicks an ad but leaves the website. A lead joins the list but gets the wrong follow-up. A customer buys once and never hears from the business again.
These gaps are easy to miss when each channel is managed separately. Nisbat looks at the full journey and helps improve the parts that are getting in the way.
- Traffic
Joined up
The page follows through on the offer in the ad.
- Page
- Lead
Joined up
Follow-up reflects why the person joined the list.
- Follow-up
- Customer
Joined up
Customer follow-up gives people a reason to return.
- Repeat customer
Nisbat looks at the steps between channels to find what is getting missed.
Services
What Nisbat can help with
Some projects focus on one channel. Others involve several parts of the customer journey. The work depends on what the business actually needs.
01
Ads and acquisition
Planning campaigns, improving landing-page alignment and making sure paid traffic reaches the right place.
- Campaign planning
- Offer and angle testing
- Landing page alignment
- Budget and tracking setup
02
Websites and conversion
Designing or improving websites and landing pages so visitors can understand the offer and take the next step.
- Website and landing page design
- Conversion rate work
- Forms and checkout steps
- Matching the page to the ad
03
Email and retention
Building campaigns, automated flows, segmentation and deliverability systems that keep customers engaged.
- Automated flows
- Campaign calendars
- Segmentation and list health
- Deliverability and inbox placement
04
Lead reactivation
Cleaning old lists, organising contacts and creating follow-up that gives inactive leads a reason to respond.
- List cleaning and validation
- Win-back sequences
- Lapsed customer campaigns
- Suppression rules
Automation and CRM
Moving data between the tools you already use
Most projects involve some work connecting your website, ad platforms, email tool and CRM so each one has the information it needs. This usually runs alongside the areas above.
Work
A few examples of the work
Client names are not shared. Each figure below belongs to the project it sits with.
01Fashion retailer
Moving an email list to a new platform
Nisbat grouped contacts by engagement and increased sending volume on a schedule, keeping campaigns running throughout the move.
PKR 5.1M
revenue during one 30-day period
- Move
- Group by engagement
- Raise volume
- Campaigns
- Revenue
02Ecommerce retailer
Building an email programme over time
Welcome emails, cart recovery and post-purchase follow-up gave the business more ways to bring customers back after their first order.
$200K+
attributed email revenue over the engagement
- Welcome
- Browse
- Cart recovery
- Post-purchase
- Win-back
03Education company
Getting course emails back into the inbox
Nisbat corrected authentication, cleaned the list and adjusted the sending pattern so course announcements could reach the people who signed up.
Inbox placement restored
promotions and spam problems resolved
There is no revenue figure I can share for this one.
Authentication
SPF · DKIM · DMARC
Domain reputation
Sending pattern
Inbox placement
Main inbox
Process
How a project works
Most projects follow the same three steps, in this order.
- 01
Understand what is happening
Nisbat reviews the current setup, the available data and the main problem you want to solve.
- 02
Decide what is worth fixing
The scope is agreed with you before work starts, with attention on the areas most likely to make a useful difference.
- 03
Build and improve
Nisbat puts the changes in place, reviews the results and adjusts the work where needed.
About
Hi, I'm Saad.
I run Nisbat. My work covers websites, paid ads, email and automation.
I kept seeing the same issue across different businesses. They had useful tools, traffic and customer data, but the different parts were often managed on their own.
Nisbat gives me a way to look at the full journey, understand what is already working and help improve what is being missed.
If you want to talk through your current setup, feel free to send me a message.
Email SaadQuestions
Questions people usually ask
If your question is not here, send it over and I will answer it.
saad@nisbat.coWhat kinds of businesses does Nisbat work with?
Businesses that already have some traffic, leads or customers to work with. The industry matters less than the setup. Ecommerce, education, services and subscription businesses tend to run into the same few problems.
Does Nisbat only handle email marketing?
No. Email is often where the quickest improvements are, so it is a common starting point. The work can also cover ads, websites and landing pages, retention, and the automation between them.
Do you provide strategy or implementation?
Both. I write the plan and then do the work.
What happens after I get in touch?
I will ask a few questions about your setup, look at whatever you can share, and write back with what I think is worth looking at first. You get a written reply either way.
How do projects usually start?
Usually with a look at the current setup, then one piece of focused work on whatever seems most worth fixing. Longer arrangements come later if they make sense. I do not ask for a long contract up front.
Can you guarantee a specific result?
No. The results on this site came from particular projects with particular conditions. I will tell you what I think is realistic for your setup, and where I am not sure.
Contact
Talk through your current setup
Share your website and what is not working as well as it should. Saad will reply with a few initial thoughts and let you know if Nisbat can help.